Surkhandarya Water Supply & Sanitation Project
Location within country: Surkhandarya Province
Project Management Unit of Uzbek Communal Services AgencyImplementation period(month/year):
August 1, 2011 - March 31, 2014
Azim Nazarov – Project Coordinator Gulnora Khodjaniyazova – Sociologist
The objective is to develop and implement a comprehensive hygiene promotion program that ensures participating communities develop good hygiene practices in order to improve health.
The approach should be innovative and scientific and based on a solid understanding of the current behaviors and of the communication channels that work best in the project districts. The program will use three main approaches: (i) mass media, (ii) expert teams within the various districts organizing community and school events and, (iii) use existing government health channels. All three channels will deliver messages uniformly and simply, with a strong emotional impact.